St Lucia leads the world in the consumption of Campari and last night, was honoured with the regional launch of the brand’s 2015 Calendar.
The iconic 2015 Calendar entitled Mythology Mixology, features this year’s leading lady, French actress Eva Green (300, James Bond: Casino Royale ) The cover photo from the Calendar features Eva wearing a custom-made red gown poised against Campari’s wheel of time.
The wheel symbolises the key dates in Campari’s rich and colourful past, where 12 of its most iconic and best-loved cocktail recipes were born. Whilst these intriguing stories journey through Campari’s glorious over 150 year history to date, the collection also has a distinct contemporary feel that challenges fans to look to the future and imagine the endless possibilities for this timeless spirit brand.
Eva’s striking stance entices fans in to join her on an imaginative journey of discovery, as she leads us through a contemporary reinterpretation of the brand’s history and celebrates the classic cocktail recipes that are still so popular in today’s modern world.
The Calendar was shot by the worldwide acclaimed and exhibited fine art photographer Julia Fullerton-Batten, the first ever woman to get behind the lens on the Campari Calendar.
The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari around the world.
The launch was the first held outside of Jamaica, the regional headquarters for Campari. The drink is distributed through Jamaican alcohol manufacturers Wray and Nephew, which is owned by the Campari Group in Italy.
“It is considered a local drink here, St Lucia has one of the highest per capita consumption in the world,” said Hugo Fiorenzo, the Marketing Director for Wray and Nephew. He revealed to Looptt that they sell thousands of cases per month on the island, which made it a natural location for the regional launch.
Actresses Uma Thurma, Penelope Cruz, Jessica Alba and Eva Mendes have all starred on the Campari Calendar.
The launch saw a number of media and executives from Campari distributors around the region including Alstons Marketing Company Limited (AMCO) in Trinidad and Tobago.