JQ Motors press launch of its new promotion
JQ Motors has launched an exciting promotion making it easier to own new vehicles from the Chevrolet, Suzuki and Mitsubishi automotive brands, while offering comprehensive packages that include insurance and a chance to win one million Super J loyalty points.
The ‘One Million Reasons to Drive Happy with JQ Motors” promotion was launched at the company’s showroom at Choc on Wednesday, February 19, 2014.
The promotion is based on JQ Motors’ partnerships with Consolidated Foods Limited, JQ Insurance and Simpson Finance. It offers a one stop vehicle purchasing environment, by offering value-added packages to customer purchasing. These include insurance, financing and after-sales services.
General Manager of JQ Motors Jason Clairmonte says customers are becoming more discerning, particularly on a product that is likely to be the second biggest investment of their lives.
He says customers want to ensure that the value they are putting into this investment is something they can maintain and JQ Motors is offering them this opportunity, through bundled packages that make vehicle purchasing convenient and hassle-free.
“There have always been limitations in options for financing vehicles and what we want to do at JQ Motors is increase customer options. We want to increase the number of ways our customers can access ancillary services such as vehicle servicing. We are also linking this ongoing upfront cost with other costs that customers have as part of their living. So, with the cost of living being what it is presently, a customer investing in a vehicle can now get the value of it in points for groceries redeemable at Super J. This is something that can help during difficult financial times,” he said.
Officials of vehicle loan financing company Simpson Finance say they are pleased to partner with JQ Motors on this groundbreaking promotion.
The company’s Finance Supervisor Jasmine Octave says Simpson Finance is offering customers flexibility through tailor-made financing packages for up to seven years, calculating loans based on individuals’ budgets.
“We are able to introduce something called a balloon, which is unique to the market. No other institution has this option. It can lower your monthly repayment, by leaving a portion for the end and provides customers with the option of either trading in the vehicle at the end of the term or keeping it,” she said.
Through this promotion, JQ Motors is solidifying its partnership with Super J IGA and the supermarket chain’s loyalty points programme.
The company teamed up with Super J IGA in 2013 as part of its ‘Sizzling Summer’ promotion and now, through its ‘One Million Reasons to Drive Happy with JQ Motors’ promotion, its customers stand to benefit significantly through its partnership with Super J IGA. Three lucky customers will get the chance to win one million Super J IGA loyalty points.
Marketing Manager of Consolidated Foods Limited Sancha Raggie says promotions like these speak to the value of the holder of the free Super J IGA loyalty card.
“On a regular basis when you purchase a vehicle, service it or buy parts, you get one point for every dollar spent. Therefore, if you come into JQ Motors and your purchase any tier of vehicle, you have the chance to get loyalty points, that may, based on the size of your household, give you free groceries for a month or two and this is exciting. Now, there is another promotion happening, so you come in, get your free loyalty points as long as you purchase a vehicle and you get a chance to be one of three persons to win one million loyalty points,” she said.
JQ Insurance has also welcomed the opportunity to partner with JQ Motors, CFL and Simpson Finance. Company officials say each company brings a unique add-on to the packages offered by JQ Motors. As part of its contribution to the customer experience being offered by JQ Motors, JQ Insurance is providing customers with flexible insurance terms and a premium finance option to lessen the worry of having to pay the premium in full when buying a new vehicle. Customers will benefit from JQ Insurance’s comprehensive motor vehicle insurance and a temporary vehicle replacement better, at no extra cost.
JQ Motors officials say the company is committed to providing innovative and affordable services to customers, while adding a wide range of purchase benefits, assuring customers of a truly competitive deal on their next vehicle purchase.
The ‘One Million Reasons to Drive Happy with JQ Motors’ promotion began on February 17th, 2014 and ends on May 31st, 2014.