(PRESS RELEASE VIA SNO) – Locals and Residents who have aspirations of owning their home, but have found it challenging to come up with the required deposit can now breathe a sigh of relief.
1st National Bank, the country’s first indigenous Bank has designed a special promotion where potential home owners can get a mortgage that is financed at 100%. This is the first time ever in Saint Lucia that a commercial bank has had such an offer in the local market.
“1st National Bank has celebrated many firsts for and with the people of Saint Lucia. Our 100%, O down Mortgages is intended to, for the first time, make the dream of home ownership a very real possibility”, announced Mr. Johnathan Johannes, the Managing Director for 1st National Bank as he launched the new promotion at the Bank’s headquarters on Friday.
This groundbreaking offer is being rolled out to coincide with another major milestone in the Bank’s history. 1st National Bank is currently celebrating eight-years (80) years of serving the people of the Saint Lucia.
“We wanted to celebrate this momentous achievement of 8 decades of service to our people and nation in a very tangible way that would benefit our current and potential customers. So we designed this offer to initially target 80 aspiring home owners from first time mortgages or persons who wish to build or buy another home. No one has been left out,” added Johannes
The Bank has designed a family of integrated marketing communications to “share the good news” of this no deposit mortgage offer. It intends to reach every demographic across the country and includes: TV and radio commercials, branded apparel, Social Media, Billboards, Bus graphics, SMS Blasts, Digital and Flyer distribution, posters, flyers and branch branding and signage.
“We want to ensure that everyone knows about this life changing offer. Home Ownership is arguably one of the most important decisions that anyone can make. It is a symbol of independence; an asset in one’s goal of wealth creation; a legacy to pass on for generations to come and the environment where one of the greatest institutions of society – the family – is nurtured”, added Johannes
The Bank has also noted 100% financed Mortgages offer will run indefinitely and customers would need to meet the requisite criteria to qualify. Customers can come into any of the Bank’s six (6) branches to inquire and apply and can also benefit from the Bank’s convenience service of Saturday Banking at specific branches.
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